Experiments show that computers can better predict the personality and characteristics us. At Cambridge University and Stanford have understood that likes in Facebook can be used to assess information from a variety of personalities, related to sexual orientation and political beliefs.
So the researchers, although they admit that human personality is multidimensional, wanted to take their conclusions a step further and emphasize the superiority of computers.
The online footprint
New research shows that 70 like in Facebook it is enough for the computer to extract its conclusions and decode one's personality. Conclusions that go beyond those of a friend and a co-owner.
This is because people around us have seen our behavior in limited circumstances and the information they have is not enough to compare with the amount of information they have in μνήμη their computers.
Our computers judge in a mechanical and continuous way, while people often judge us to be even prejudiced.
Advertising has been based on these conclusions for a long time Companies and build picture of who we are and how we operate.
In fact, psychologists say we have to be very careful about how we move on the Internet, as we can not control the data collected for us.
