Experiments show that computers can predict better even from our family or friends our personality and characteristics. At Cambridge University and Stanford have understood that likes in Facebook can be used to assess information from a variety of personalities, related to sexual orientation and political beliefs.
So the researchers, although they admit that human personality is multidimensional, wanted to take their conclusions a step further and emphasize the superiority of computers.
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New research shows that 70 like in Facebook it is enough for the computer to extract its conclusions and decode one's personality. Conclusions that go beyond those of a friend and a co-owner.
This is because the people of our environment have seen our behavior in limited circumstances and the information they have is inadequate to compare with the amount of information that computers have in their memory.
Our computers judge in a mechanical and continuous way, while people often judge us to be even prejudiced.
These conclusions have long been based on advertising companies and build an image of who we are and how we operate.
In fact, psychologists say that we must be very careful in how we move on the internet, as we cannot controlwith the data collected about us.