Experiments show that computers can better predict the personality and characteristics us. At Cambridge University and Stanford have understood that likes in Facebook can be used to assess information from a variety of personalities, related to sexual orientation and political beliefs.
Researchers, though, admit that human personality is multidimensional, wanted to go one step further to their conclusions and to emphasize the excellence of computers.
The online footprint
New research shows that 70 like in Facebook it is enough for the computer to extract its conclusions and decode one's personality. Conclusions that go beyond those of a friend and a co-owner.
This is because the people of our environment have seen our behavior in limited circumstances and the information they have is inadequate to compare with the amount of information that computers have in their memory.
Our computers judge in a mechanical and continuous way, while people often judge us to be even prejudiced.
Advertising has been based on these conclusions for a long time Companies and they build an image of who we are and how we operate.
In fact, psychologists say that we must be very careful in how we move on the internet, as we cannot controlto data collected for us.