Apple is reportedly looking for new ways to give life to its products, and as it seems it thinks to invest more in research and development, according to a new publication.
So Apple is willing to spend around 10 billionmillions dollars for research and development in 2016 as reported by Above Avalon. This amount is over-increased from the amount that the company had in its budget ($6 billion) for 2015.
Of course even if the publication is true, the fact does not necessarily guarantee that Apple is on the right track, as a successful strategy depends on too many factors.
And the first of these is the effectiveness of the research and development process. Apple is fully aware of the fact that its products are no longer innovative, and investing in the research, development and pre-production process, the company hopes to bring new products.
Ο CEO της Apple Tim Cook έχει ήδη ανακοινώσει ότι τα “επόμενα iPhones” θα κυκλοφορήσουν με functions which we don't even suspect at the moment, and maybe Cupertino really has some innovative ideas. Mr. Tim Cook, however, did not specify when these "next iPhones" will be released.
After all, from time to time we have heard from many companies about new innovative ideas, but we have never seen them on store shelves. They usually remain digested in the archives of patent registration offices.
Of course, we've heard that an iPhone maker is looking for her luck in new products like developing a car, so it's likely that part of this new budget is for an upcoming Apple car.
Without a doubt, things will not change overnight, but at least we know that Apple knows there is a problem and is about to change.
