Apple couldn't make Vision Pro mainstream in 2024

Apple's Vision Pro device (just $3.499) ultimately failed to gain widespread adoption despite its advanced technology, with consumers preferring discreet wearables like smartwatches.

But nearly a year since launch, Apple doesn't seem to have done enough to show why the Vision Pro should be the showcase for the future of computing.

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It takes a long time to build up a compelling content library, because while the promotion had great demonstrations of what the device can do, the videos were short and isolated. It should be noted that there aren't many great games out there yet.

Yes, Apple continues to add new software features. The widescreen and ultrawide settings for using the Mac display seem extremely useful.

But these are very specific options for very specific use cases.

There's still no compelling, obvious reason to buy a $3.499 Vision Pro like there usually is with the company's newer Macs.

If I bought a Vision Pro today, I wouldn't know what to do with it other than get a bigger screen or watch movies. I think none of them are worth the exorbitant price the company is asking.


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