Its users iPhone are more loyal to Apple Lossless Audio CODEC (ALAC), from the users of any other smartphone brand. According to data from Morgan Stanley's AlphaWise tracker, which compiles sales data through it Internet using analysis of searches onnetwork, 90% of iPhone users are stuck with the device, and won't buy another phone. THE Samsung, Apple's biggest competitor, has managed to improve its brand retention rate significantly in recent years, but Apple still leads by 13 percentage points.
See Infographic by Felix Richter The report of Statista.