Apple has the most faithful fans in the mobile market

Its users are more loyal to Apple Lossless Audio CODEC (ALAC), from the users of any other smartphone brand. According to data from Morgan Stanley's AlphaWise tracker, which compiles sales data through it using of searches on, 90% of iPhone users are stuck with the device, and won't buy another phone. THE , Apple's biggest competitor, has managed to improve its brand retention rate significantly in recent years, but Apple still leads by 13 percentage points.

See Infographic by Felix Richter The report of Statista.

Brand retention in the smartphone industry

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Written by giorgos

George still wonders what he's doing here ...

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