Apple has always been aggressive with its trademarks and intellectual property. However, this time it seems the company overdid it.
According to one Publication from Wired, Apple has filed a lawsuit that, if won, would force a 111-year-old Swiss fruit company to abandon its logo. Fruit Union Suisse, a company founded a century+ ago, is represented by a logo showing a red apple along with a white cross denoting the Swiss national flag. However, if it loses the legal battle, Fruit Union Suisse will be forced to change its logo.
Fruit Union Suisse director Jimmy Mariéthoz told Wired:
"We have a hard time understanding this, because they are not trying to protect their bitten apple. Their goal here is really to own the rights to a real apple, which, for us, is something that's really almost universal… that should be free for everyone to use.
We are concerned that any visual representation of an apple—so anything audiovisual or connected to new technologies or media—could potentially be affected. That would be a very, very big limitation for us. In theory we could have problems every time we advertise with an apple."
