Finally, were Apple's sales results for the third quarter of 2016 encouraging? IPhone sales fell for the second time in the history of the device, proving that the decline in the previous quarter was not a short-lived event.
In the company's latest quarterly earnings call, Apple revealed today that it sold 40,4 million iPhones, 9,95 million iPads, and 4.250.000 Macs during the third quarter of 2016. 
Compared to the third quarter of 2015, the numbers are noticeably lower since Apple sold 47,5 cm iPhone, 10.900.000 iPad and 4,8 million Mac. This means that within a year, iPhone sales fell by 14,9 percent, iPad sales declined by 8,7 percent, and Mac sales fell by 11,5 percent.
The 2016 company's estimates for 39.830.000 40.860.000 ranged between 8.890.000 and 8.970.000 for iPhone, iPad from 4.340.000 to 4.360.000, and for Macs from XNUMX to XNUMX. So Apple correctly estimates iPhone's upcoming sales, but fell out on iPad and Mac estimates.
As always, iPhone sales of the company are by far the most important, yet Apple has managed to beat the company's earnings expectations and its shares continue to rise.
Until when?
Forty million phones it's not a little but the iPhone's unbeatable sales growth trend has finally succumbed.
Apple (and not only) knew that the iPhone 6s and 6s Plus would not be enough for this year, and so the iPhone SE was released at the end of March. The company is happy with sales of the new phone, but it does not even catch the numbers of 2015.
Apple has failed to deliver positive growth results to its shareholders twice in a row and unfortunately money does not make mistakes.
The language of numbers doesn't lie, and it reminds the company that innovation hits big numbers while regurgitated productthey step on them.
Here is to mention that Apple is planning to launch an iPhone 7 without much and has already announced that the major release will come 2017 with 10 celebrating the release of the first iPhone.
Essentially this promise takes some time for the company. It remains to be seen if he exploits it.
