Bilibili, often described as China's answer to YouTube, is relaunching its international app and prepares a website in English as part of a broader push into the US, European, Japanese and other markets. The company is bringing in Western creators like MrBest, hiring community and management staff globally, and building tools for brand partnerships.
The revamped international app no longer requires identity verification — meaning users can sign up without having to provide a passport or ID, something that has long been required of overseas users on its main Chinese platform. A newly created X account promoting the platform to global creators says: “Yes, bilibili is going global,” adding that in terms of content, the US and Chinese sites will be the same.
