Bing 15,8% increase in web traffic after chatbot launch

Web traffic to Microsoft's Bing website increased after the launch of the chatbot.

Internet users seem to be using Microsoft's Bing more since the company launched its new chatbot with GPT-4, increasing website visits by 15,8%.

webtraffic

Microsoft made Bing available to people who signed up on a waiting list on February 7, and since then it has gained hundreds of millions of users. Meanwhile, Google stayed behind and launched Bard last Tuesday.

The lead gave Microsoft a boost in web traffic, and now the company's challenge is to maintain growth and win over Google users.

Gil Luria, an analyst at DA Davidson & Co, an investment firm, he told Reuters that

"Bing has less than one-tenth of Google's market share, so even if it converts one [percent] or two [percent] of users, it will actually be beneficial to Bing and Microsoft."

The increased page views will improve Microsoft's online search and advertising business, in an area dominated by Google.

Data analytics firm Similarweb found that from February 7 to March 20, page views on Google dropped by one percent. It's hard to know if this slight drop has anything to do with Bing, and it'll be interesting to see if that changes in the future now that Google's Bard is starting to roll out.

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web traffic, bing, chatbot, Bing chatbot

Written by giorgos

George still wonders what he's doing here ...

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