One of the most recognizable brand names in technology seems to be renouncing their identity. BitTorrent is without a doubt one of the most recognizable technology brand names, and so it is surprising that BitTorrent Inc. changed its name to Rainberry.
According to the company, it was strictly a "corporate decision", but did not give any other incentive to make a change of this magnitude.
The company was founded by its inventor BitTorrent Bram Cohen. Since then BitTorrent Inc. became widely known by the popular torrent sites client uTorrent. Unlike most file sharing companies, BitTorrent Inc. it was very well funded from the start. Accel was one of the first investors, along with Facebook and Dropbox.
(This of course did not stop uTorrent from overloading with advertisements).
However, over the last decade, BitTorrent Inc. she did not show she could win what her owner hoped. The company occasionally had new products and services, changing business models, but none of them had the success it had with uTorrent.
In recent years things got even worse as it was almost destroyed due to questionable practices managements, according to Cohen. However, now under new leadership things have reportedly improved. The company pledged to refocus its efforts on what has been proven to work, namely uTorrent. With a new one version browser-based of the application released recently by the company shows that it has an object to deal with.
However, BitTorrent Inc. did not stop there, having acquired a new name. Although not yet published, the company known as BitTorrent Inc. turned into Rainberry Inc.
"Rainberry Inc is the official name of the company. and changed around the beginning of 2017, ”Rainberry product manager Jordy Berson told TorrentFreak. He said it was a purely corporate decision and that none of the existing product brands would change.
The best way to think about it is the example of Alphabet Inc. which is the official name of the company that most people know as Google.
By this logic a name change is not unusual, but in this case the motive remains a mystery. Of course there should be a very good reason for changing a brand they recognize millions people. We should also mention that the change was not publicized at all, although according to Jordy Berson's statement it has been made since 2017.
Rainberry does not yet have a corporate website and is not mentioned on the official BitTorrent.com and uTorrent.com websites. In addition, all Rainberry employees still declare BitTorrent Inc. as their employer, while Rainberry does not seem to exist yet on Linkedin.
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