Cambridge Analytica – Emerdata: When the first stories about Cambridge Analytica's activities emerged in 2018, many believed it would spell the end of the company. The first revelations about the illegal activities, the legal remedies, the threats of legal action from the partners and the questionable ethics seemed to irrefutably destroy the reputation of the company.
Then we just watched the events happen, and at 2 May of 2018, Cambridge Analytica announced that it would go bankrupt.
For a moment, everyone believed that morality and the law had won, over the "bad guys" who were completely destroyed. But let us recall the last paragraph of the iGuRu.gr publication that announced the closure of the company:
Let's say that movement of the company was more than expected, as it does not have it range of Facebook, and its involvement in a scandal of this magnitude was something she could not manage.
Also the closure of the company was a prerequisite for re-emerging with another name, reassuring all those involved.
Cambridge Analytica - Emerdata What it all means:
The celebration of the victory was short-lived. Next to the news headlines for bankruptcy, we learned about it dynamic input of Emerdata in the market. The company founded by 2017, uses exactly the same address as Cambridge Analytica's SCL motherboard.
Please note that the company appeared shortly after Cambridge Analytica announced its bankruptcy. Emerdata Ltd., headed by the same investors and executives as Cambridge Analytica, is co-located in the same offices of British parent SCL Elections Ltd.
Is it a reorientation effort? or does Emerdata want to forget the evil of the past?
The danger
When you collect data and then build platforms and business models that monetize that data, you simply risk losing control of the data.
Some companies can use this information for good, (for example doing medical research), and others can use it for bad. To do this as safely as possible, a company like Cambridge Analytica is needed, because from the very Facebook it is somewhat more difficult.
What does the poet mean to say;
An active monetization company could be the next Facebook. But the digital data collection and distribution chain is full of big ethical dilemmas that need to be addressed today, not tomorrow.
A Cambridge Analytica suits: It is not a company within the scope of Facebook, and in case of an unfortunate moment, it reboots, redesigns and emerges as something "different". The Facebook can not simply change in a few days. However, the company scandal closes easily, and opens easier. The data distributor is too big to be destroyed by a third party's ethics violations.
Cambridge Analytica, or Emerdata, or SCL Group, has already demonstrated its intention to engage in destabilizing behaviors that governments can use. It has been proven that the data they have in their databases are weapons that can be used to influence the elections at a global level. Emerdata has the background of destabilizing data analysis and stakeholders know it. Regardless of the upcoming use of the practice that caused the latest scandal, governments, businesses, but also one of us we must understand that we are faced with one of the most terrible geopolitical threats.
Exaggerations;
Although Cambridge Analytica's customers are selected political and political movements, companies should start worrying about what will happen when the influences of the company's campaigns target their brand and reputation.
It will not be a simple battle that can be covered with press releases and a little advertising. THE misinformation and the ongoing negative feedback, from "experts" and "customers" are not fought with press releases... as they will distort the customer experiences, but also the company's commitment to provide quality products.
