Cambridge Analytica: the closure and birth of Emerdata

iGuRu.gr > Cambridge Analytica: the closure and birth of Emerdata

Cambridge Analytica - Emerdata: When the first stories of Cambridge Analytica's activities appeared in 2018, many believed that this would mark the end of the company. The first revelations about the illegal activities, the legal remedies, the threats of legal actions by the partners and the controversial ethics seemed to undoubtedly destroy the prestige of the company. Cambridge Analytica

Then we just watched the events happen, and at 2 May of 2018, Cambridge Analytica announced that it would go bankrupt.
For a moment, everyone believed that morality and the law had won, over the "bad guys" who were completely destroyed. But let us recall the last paragraph of the iGuRu.gr publication that announced the closure of the company:

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Let's say the company's move was more than expected, as it does not have it range of Facebook, and its involvement in a scandal of this magnitude was something she could not manage.
Also the closure of the company was a prerequisite for re-emerging with another name, reassuring all those involved.

Cambridge Analytica - Emerdata What it all means:

The victory celebration was short-lived. Alongside the bankruptcy headlines, we learned about the dynamic entry into the market of Emerdata. The company, founded in 2017, uses the exact same address as Cambridge Analytica’s parent company SCL.

Please note that the company appeared shortly after Cambridge Analytica announced its bankruptcy. Emerdata Ltd., headed by the same investors and executives as Cambridge Analytica, is co-located in the same offices of British parent SCL Elections Ltd.
Is it a reorientation effort? or does Emerdata want to forget the evil of the past?

The danger

When you collect data and then create platforms and business models that generate revenue from this data, you simply risk losing control of the data.
Some companies may use this information for good (for example by doing medical research), and others may use it for bad. To make this as safe as possible, you need a company like Cambridge Analytica, because Facebook itself is a bit more difficult.

What does the poet mean to say;

An active monetization company could be the next Facebook. But the digital data collection and distribution chain is full of big ethical dilemmas that need to be addressed today, not tomorrow.

A Cambridge Analytica is convenient: It is not a company of Facebook’s scale, and in the event of an unfortunate moment, it reboots, redesigns and emerges as something “different.” Facebook cannot simply change in a few days. However, the scandalous company closes easily, and opens even more easily. The data distributor is too big to be destroyed by the ethical violations of a third company.

Cambridge Analytica, or Emerdata, or SCL Group, has already demonstrated its willingness to engage in destabilizing behavior that can be used by governments. The data they hold in their databases has been shown to be weaponized and can be used to influence elections worldwide. Emerdata has a background in destabilizing data analysis, and those involved know it. Regardless of the upcoming use of the practice that caused the latest scandal, governments, businesses, and we individually should understand that we are facing one of the most terrifying geopolitical threats.

Exaggerations;

Although Cambridge Analytica's customers are selected political and political movements, companies should start worrying about what will happen when the influences of the company's campaigns target their brand and reputation.

It will not be a simple battle that can be covered with press releases and a little advertising. Misinformation and ongoing negative feedback from "experts" and "customers" are not combated with press releases… as they distort customer experiences, but also the company's commitment to provide quality products.