Chrome filter ads globally

With the release of Chrome 71 last December, the started filtering ads in North America and Europe on pages that featured abusive ads.

Today, Google has announced that it will extend the ad filter to the rest of the world from 9 July to 2019.


In ad filtering, Chrome follows the standards set by Google for (guess what) the best ads. That's how it is Google's browser can determine whether or not a website is displaying abusive ads.

Examples of abusive ads include pop-up ads, automatic resp με ήχο, τα διαφημιστικά baners που καλύπτουν όλη την οθόνη και τα μεγάλα sticky ads. Μια πλήρης λίστα με τις λιγότερο καταχρηστικές διαφημίσεις βάσει των προτύπων της Google για τις καλύτερες διαφημίσεις μπορείτε να δείτε παρακάτω.

Better Ads Standards

Today, the Coalition for Better Ads announced that it will be expanding its Better Ads Standards worldwide as of July 9, 19. As Chrome follows the same standards, Google decided to extend the feature to its browser on the same date to stay aligned with the Coalition.

For page administrators whose sites repeatedly display such types of ads, Google will alert them through Ad Experience Report. Administrators will then have 30 days to solve the problems, or Chrome will start to cut ads on the site.

“Chrome's enforcement of the Coalition for Better Ads standards has inspired many website owners to improve the experience on their pages in a way that benefits users", it states Press release of Google.

In the US, Canada and Europe, website owners have made changes to their page ads. As of January 1, 2019, two-thirds of all publishers who did not comply with the Better Ads Standards are now in good standing. In addition, out of the millions of sites we have browsed to date, we filter ads by less than 1%.

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Written by giorgos

George still wonders what he's doing here ...

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