Google today announced that it will stop displaying ads through Chrome that do not meet certain quality standards from 15 February to 2018.
Google had announced its intention to block embarrassing ads via Chrome since June, but today announced for the first time a very specific one date.
Quality standards reported by Google are set by Google Better Ads – which the company itself has established. Thus using the measures and weights of Better Ads the program browsing of Google, will block all kinds of annoying ads.
What will they be? On the desktops will be pop-up ads, or videos that play automatically with sounds, large sticky ads and much more. Mobile phones will include scrollover ads, flashing ads, etc.
If you are a webmaster and are interested in learning more, you can read our company guides to view better ads from the following links:
https://www.betterads.org/standards
https://www.doubleclickbygoogle.com/articles/creating-better-ad-experiences/
However, Google will not stop only at the above measures. In case you do not agree with the display of an advertisement and ignore it warning for more than 30 days, Google will ban all ads from this site.
So to show us, who's boss... and who gets to choose the quality ads, like the one below picture sent to us by a friend of the page, and you may have noticed in the past days: 
Of course, there will always be people trying to figure out ways to circumvent the regulations…
Google only talks about the "annoying ads" and not about the VERY DISCREETING MONITORING OF OUR PROPERTY….
ublock origin with many extra filters from filterlists.com, adguard dns, blocking 3rd party cookies in the browser and end all ads and all trackers