Chrome FLEDGE is here, whether you like it or not

After the failure of the Chrome's monitoring system called flock, Google's latest attempt to replace the (Chrome is the only browser that still supports them) is FLEDGE.

spying google

The company the was released on Canary allowing to and privacy advocates to dig deeper.

This latest release shows that Google sees user tracking as a mandatory part of using the internet, and with a striking name "Privacy Sandbox" is trying to get us to link a new API directly to the browser. But there will be tightness, according to the name and that should make us happy.

The new API will allow the browser to record what it thinks we are interested in. However, the main point to note here is that the database will be created using our computer CPU.

google

At this time, it is possible to disable the feature from the browser, but in the future there may be no exception.

It should be noted that currently, there doesn't seem to be any way to completely disable the underlying API. A that expects this API will always achieve "some kind of response" since te Chrome.

The answer Chrome will send to the site may be that you are not interested in anything, but it is an answer nonetheless.

82% of Google's empire is based on ad revenue, and this latest development in Chrome shows that Google does not want to make any move that threatens the main way of financing.

Google continues to argue that it's mandatory to set up a user tracking and advertising system in Chrome, and says it will not block third-party cookies until it succeeds.

The result, if you can call it that, of the FLEDGE API versus FLOC, is that abusing the FLEDGE seems to yield less valuable results. And trying to use the API just to select a single user via fingerprinting or other methods used seems to be rather difficult to accomplish. Of course, time will tell if this remains the case or if Google is just trying to optimize this new API.

Regarding the schedule:

"From today, developers can start testing the Topics, FLEDGE, and Attribution Reporting APIs globally in the Canary version of Chrome. We will get to a limited number of users in Chrome Beta as soon as possible. "Once things work out in Beta, we'll make the API test available in the stable version of Chrome to extend the test to more Chrome users."

iGuRu.gr The Best Technology Site in Greecefgns

every publication, directly to your inbox

Join the 2.100 registrants.
Chrome, FLEDGE, FLoC, google, iguru

Written by giorgos

George still wonders what he's doing here ...

Leave a reply

Your email address is not published. Required fields are mentioned with *

Your message will not be published if:
1. Contains insulting, defamatory, racist, offensive or inappropriate comments.
2. Causes harm to minors.
3. It interferes with the privacy and individual and social rights of other users.
4. Advertises products or services or websites.
5. Contains personal information (address, phone, etc.).