Chrome incognito mode: it is not only anonymous

The CEO of Google Sundar Pichai in 2019 was warned that describing the operation of anonymous browsing in Chrome as "private" is problematic.

However, the CEO of the company did nothing because he did not want to shed "the spotlight" on the anonymous browsing of Chrome, according to a new court statement.

incognito mode chrome

But let's look at the story from the beginning.

Last June, some users filed a lawsuit alleging that Google illegally monitored Internet usage while using incognito browsing in the Chrome browser.

Google has rightly stated that Incognito mode only stops storing data on a user's device.

Users' lawyers said they would "seek to fire" Pichai and Google chief marketing officer Lorraine Twohill.

The two lawyers, citing Google documents, said Pichai "was informed in 2019 as part of a project promoted by Twohill that Incognito mode should not be referred to as 'private' because it runs the risk of exacerbating known misconceptions about with the protections provided by the anonymous browsing function ”.

In the course of these discussions, Pichai decided that he "did not want to focus on incognito browsing" and so Google proceeded without changing any of these known issues.

Last month, Google vice president Brian Rakowski, described in the filing as the "father" of incognito mode, testified that although Google states that Incognito mode allows private browsing, what users expect "may be does not match ”with reality.


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