Chrome is the most popular browser on the Internet, but as everyone knows, Google's browsing app promotes telemetry data to the company.
So Google he revealed plans to phase out third-party cookies with a post on Chromium's official blog to increase "internet browsing privacy". Of course, before taking this step, Google wants to find a different way to meet the needs of "users, publishers and advertisers" "within two years".
Some programs Web browsers have already started to permanently block third-party cookies or have anti-online tracking mechanisms to improve user privacy. Google said it reviewed these solutions and decided not to implement any of them due to "unintended consequences that can negatively impact users and the Internet ecosystem."
Tip: If you use Chrome you can disable cookies from the internal address chrome://settings/content/cookies. Στη συνέχεια ενεργοποιήστε τη ρύθμιση “exclusion third-party cookies” or “block third-party cookies ”.
One of the side effects of blocking cookies is that other detection methods, such as fingerprinting, have become more widely used.
The company plans to launch Chrome privacy enhancements in February and fingerprint protection later in 2020. Improvements to Chrome in February 2020 will reduce cross-site tracking.
It should be remembered that Google is an advertising company first and foremost, and most of the company's revenue comes from advertisements her. But it's clear that there's a strong demand for online privacy protection, and Google, even though it has the most used browser, won't just sit back and watch other browsers block all tracking.
To date he has managed not to do so, but conditions are pressing. Her movements Mozilla in Firefox, but also its upcoming release Edge based on Chromium, push company to change Chrome.
If Google does not respond now, it may be too late.
So the gradual abolition of the use of third party cookies is a step. It remains to be seen, however, what it will replace. It is possible that the replacement proposed by Google will be mostly beneficial for the company itself and less or even disadvantageous for others.
