Η Coca-Cola will begin participating in the Facebook boycott with a pause in all advertising through the social network starting July 1, 2020.
The Coca-Cola Company is pausing all of its digital advertising on social media platforms for at least 30 days starting July 1, it announced Friday night. company.
The move is part of a wider boycott of Facebook and Instagram organized by the Anti-Defamation League, NAACP and other organizations supporting the "Stop Hate For Profit". 
Coca-Cola even seems to go one step further and cuts all ads worldwide from social media platforms, and not just Facebook and Instagram. This will mean that the boycott will affect Twitter, YouTube and other online platforms.
"From July 1, Coca-Cola will stop advertising on all social media platforms worldwide for at least 30 days," said Coca-Cola CEO James Quincey in a statement posted on company website.
"We will dedicate this time to re-evaluating our advertising standards and policies to determine if internal change is needed and what more we should expect from our social media partners to get rid of platforms of hatred, violence and inappropriate content. We will let them know that we expect more accountability, action and transparency from them. "
His Managing Director Facebook Mark Zuckerberg announced a series of company policy changes that, while not explicitly responding to the boycott, appear to have been designed to address many of the social network's criticisms of the lack of mitigation of rhetorical violence, hatred, and misinformation in support of President Donald Trump and other controversial accounts and pages.
Remember that Mr. Facebook (Mark Zuckerberg) is very good at promising and doing little to nothing.
However, while the boycott may create big problems for Facebook and Instagram, on the other hand we should consider that even if all the big advertisers stop their advertising spending for a month, they might not "break" Facebook. The company's advertising revenue comes from direct response advertising from small and medium-sized businesses.
The campaign Stop Hate For Profit launched last week, featuring popular apparel companies like The North Face and Patagonia. Since then it has gained traction and a lot of participation and support from other companies in America. On Friday, Honda announced it would also join the campaign and stop advertising on Facebook and Instagram from July. "It does not align with our company's values, which are based on human respect," Reported the company on Twitter.
