DuckDuckGo has updated the DuckDuckGo Privacy Essentials extension for Chrome to block Google FLoC (Federated Learning of Cohorts) new tracking method.
Η information of additionaly of DuckDuckGo comes after its launch essayof FLoC by Google, which selected Chrome users without the option to opt out unless they disable cookie third parties, which would present problems on some websites.
The new FLoC blocking feature is included in version 2021.4.8 of the DuckDuckGo Privacy Essentials extension. The company said the extension is still waiting for Google's approval, but should come soon. If you already have the DuckDuckGo extension installed, it will be updated automatically, otherwise you can install it from the Chrome Web Store.
Upcoming FLoC technology monitors behavior by default without user consent. If Google insists on using FLoC technology, it should do so without asking users' permission (without dark patterns). The DuckDuckGo extension has a single purpose: to provide holistic privacy protection to Chrome.