The data breach eBay seems to have cost the company more than the loss of confidence from its users. Data leakage seems to cost the company and its ranking on Google.
The biggest online market does not appear as often as it appeared in Google's search results this week, which is somewhat strange, considering how big the company is. While initially it seemed to have to do with the new update of the Google algorithm, it seems like there's more to this story.
According to Search Engine Land, Google hit eBay with a manual sentence, which means someone on Google judged that eBay needed a slap and thus changed the ranking of the site. While it is true that the new Panda 4.0 could be the cause, the odds are that it was a combination of both.
The timing of eBay's ranking problems coincides with the violation of data that compromises over 145 millions of users. We all know that names, e-mail addresses, and other personal information, including passwords, have leaked, although at least the passwords are believed to have been encrypted.
Banking information as well as credit card details are safe, according to the company.
In the wake of his briefing Panda 4.0 algorithm, eBay seems to have lost its keyword impressions starting with "www.ebay.com/bhp." Of the 120.000 pages on eBay, the ones that have the word BHP in them are missing out on positive reviews. We are talking about about 90.000 pages.
George is still wondering what he is doing here….
