Applications that pay you to play: How they work and what you risk
You've probably seen ads for apps that offer you money to play games on your phone. Sounds too good to be true? Surely no one will really pay you to play a game on your phone.
Let's take a look at how applications work Get Paid to Play (GPT-Play) and what you, as a user, will gain or lose using these applications.
How do they work
In fact, GPT-Play applications are one platform, one business model if you want, in the form of an initial application, under which it hosts programs and games of third-party developers, which are subject to testing by users.
The business model of GPT-Play applications could be broken down into 5 steps in an endless cycle:
Step 1: The GPT-Play app sells viewing space to game developers.
Step 2: Users play the games in exchange for rewards.
Step 3: Game developers collect data from users.
Step 4: Users who like the game leave good reviews and share it with friends.
Step 5: Increase game sales by motivating other developers to use the GPT application.
Unlike apps that pay you to research or shop from some stores, it can be difficult to see what GPT-Play companies are getting from you when they pay you to play games on your phone.
These applications are usually free to download, as well as the games they offer, so you may be wondering how they can pay you over and over. The money comes from game developers, who pay to gather your attention and information on their implementation.
Users can spend money on in-app purchases while playing the game. They can also share the game on social media in exchange for in-game rewards. This may be a prerequisite for the user to advance the game, from one level onwards, to qualify for the payout.
Finally, if a user likes the game, he can decide to give it a good review or inform his friends about it. All this helps to increase the sales of the application.
These platforms also record user data and share it with game developers, who use it to improve their marketing strategy. The data collected varies, but usually includes your age, gender and location, as well as information about how long and how often you played the game.
If you sign in to the app with a social media account, information stored on that account may also be shared.
When a game developer sees an increase in sales or downloads after a GPT-Play promotion, it increases the credibility of the GPT-Play promotional model, attracting even more game developers to pay for the opportunity to advertise.
Your personal data through this business model, will be sold to game developers. It's one of the main reasons developers pay to run on these platforms. Unfortunately, there is no way to prevent this data from being collected by Get Paid to Play, although you can confuse your location data with a VPN.
However, it is worth noting that there are few things a developer can do with this data, other than perhaps sending more targeted ads. In fact, you already share most of this information with social media and browser providers.
You do not need to worry too much about your bank details. Because most of these applications use gift cards or save credit to compensate their users, they can credit you via an email address. You should never be asked to enter credit cards or bank details into a GPT-Play application to qualify for a gift card.
Games you download through the GPT-Play platform may collect different information from the platform itself. This includes social media links, including your Google Account, if you use Google Pay for in-app purchases.
Applications that use Augmented Reality may also collect more specific location data as you use it. Always check the Privacy Agreement if you are concerned about it.
One way to save some money
These applications make money by selling your time and your data. However, the data they collect is not very sensitive, nor can companies use it to harm you. The most to be feared are targeted ads.
These applications do not pay enough to quit your daily work, but if you have a lot of free time, it can be a relatively safe and simple way to make a small extra income.