• ESET Global Survey Shows Growing Trend in E-Commerce Will Remain After the Pandemic
One of the many effects of the COVID-19 pandemic is that it has severely limited our access to physical store space. Unsurprisingly, new ESET research shows a significant increase in the popularity of e-shopping during quarantine.
The ESET survey surveyed consumers' opinions about online shopping, as well as banking and financial services, showing that 61% of consumers worldwide shop online more often than before the pandemic. This increase in e-commerce popularity is particularly pronounced at younger ages, with 70% of consumers aged 25-34 reporting that they are now shopping more often online.
As the physical spaces of the stores remain closed, these findings are not particularly shocking. On the contrary, what is surprising is that ESET research shows that the growing trend in e-commerce will continue after the pandemic.
Of the 10.000 consumers surveyed in the UK, US, Australia, Japan and Brazil, 40% believe they will continue to shop online after the pandemic. This shows a fundamental change in the way we do our shopping and it is obvious that the impact of the pandemic on our shopping habits probably came to stay.
But as e-markets continue to grow, consumers must remain protected from the risks posed by e-commerce.
What many are not aware of is that, extremely often, cybercriminals use well-known brands for phishing. In other words, they take advantage of the trust that consumers have in these brands to persuade them to click on a malicious link and give - unknowingly - personal information, such as username, password and bank card details.
On the other hand, commercial companies themselves often suffer from data breaches and cyber attacks. And whenever this happens, there is a good chance that cybercriminals will gain access to the personal data of consumer consumers and thus find consumers exposed to threats of extortion and phishing attacks.
Asked if they could spot a phishing email mimicking the emails they receive from the online stores where they shop, more than two-thirds of consumers surveyed by ESET said they could. But given the huge increase in pandemic attacks we have seen due to the pandemic, and with Google recording 2 million e-fishing sites by 2020, it is highly likely that many consumers will underestimate the extent of this threat.
Only 29% of consumers surveyed worldwide said they felt "very safe" when shopping online, while 16% said they felt either "not very safe" or "not at all safe".
And although progress has been made in the area of electronic payments, the results of the ESET survey show that much remains to be done to improve consumer confidence.
Protecting consumers and their data from cybercriminals and other malicious agents is vital and is the mission of international cybersecurity company ESET to take care of this, using state-of-the-art security software technology. More information on how ESET can protect users while browsing the web can be found at company website.