• Global research by ESET shows that the increasing trend in e-commerce will remain after the pandemic
One of the many effects of the COVID-19 pandemic is that it has severely limited our access to physical store space. Unsurprisingly, new ESET research shows a significant increase in the popularity of e-shopping during quarantine.
The ESET survey explored consumer opinions about online shopping, as well as banking and financial services, δείχνοντας ότι το 61% των καταναλωτών παγκοσμίως πραγματοποιούν αγορές online πιο συχνά απ' ό,τι πριν την πανδημία. Αυτή η αύξηση της δημοτικότητας τού ηλεκτρονικού εμπορίου είναι ιδιαίτερα έντονη στις νεότερες ηλικίες, καθώς το 70% των καταναλωτών ηλικίας 25–34 αναφέρουν ότι πραγματοποιούν πλέον πιο συχνά αγορές στο Internet.
As the physical spaces of the stores remain closed, these findings are not particularly shocking. On the contrary, what is surprising is that ESET research shows that the growing trend in e-commerce will continue after the pandemic.
Από τους 10.000 καταναλωτές που ρωτήθηκαν στο Ηνωμένο Βασίλειο, τις ΗΠΑ, την Αυστραλία, την Ιαπωνία και τη Βραζιλία, το 40% θεωρεί ότι θα συνεχίσει να πραγματοποιεί τις αγορές του διαnetwork μετά το τέλος της πανδημίας. Αυτό δείχνει μια θεμελιώδη αλλαγή στον τρόπο με τον οποίο πραγματοποιούμε τις αγορές μας και είναι προφανές ότι ο αντίκτυπος της πανδημίας στις αγοραστικές μας συνήθειες πιθανότατα ήρθε για να μείνει.
But as e-markets continue to grow, consumers must remain protected from the risks posed by e-commerce.
What many are not aware of is that, extremely often, cybercriminals use well-known brands for phishing. In other words, they take advantage of the trust that consumers have in these brands to persuade them to click on a malicious link and give - unknowingly - personal information, such as username, password and bank card details.
On the other hand, the commercial ones themselves Companies συχνά υφίστανται παραβιάσεις data και κυβερνοattacks. Και όποτε συμβαίνει αυτό, υπάρχει μεγάλη πιθανότητα οι κυβερνοεγκληματίες να αποκτήσουν πρόσβαση στα privacy of consumer-customers and thereby expose consumers to threats of extortion and phishing attacks.
When asked if they can spot a phishing email that mimics the emails they receive from the online stores they shop at, more than two-thirds of consumers surveyed by ESET said they can. But given the huge increase in phishing attacks we've seen due to the pandemic, and with google to record 2 million e-fishing websites in 2020, it is extremely likely that many consumers will underestimate the extent of this threat.
Only 29% of consumers surveyed worldwide said they felt "very safe" when shopping online, while 16% said they felt either "not very safe" or "not at all safe".
And although progress has been made in the area of electronic payments, the results of the ESET survey show that much remains to be done to improve consumer confidence.
Protecting consumers and their data from cybercriminals and other malicious actors is of vital importance and is the mission of the international company cyber securityESET takes care of this, using cutting-edge security software technology. More information on how ESET can protect users while browsing the web can be found at company website.