Get ready for car ads


Because roadside signage during a trip is not enough, Ford patented a new system that uses a vehicle's cameras to detect ads (on the road) and then display them on the car screen.

Roadside signs are an effective way to get a hungry driver wanting to stop at the next fast food, or to convince him to get off the road and visit a nearby mall for a Nike discount. .

What is too much about billboards is to provide additional information such as a phone number, an address or a website, as they are often not visible to a driver or a passenger. Who can memorize such details while driving?

This is the problem that Ford is trying to solve with this new patented system.

Many vehicles now come standard with built-in cameras used for autonomous driving, safety or to provide the driver with an out-of-vehicle view to facilitate parking.

What Ford wants to do is use these cameras to collect information from billboards and then use image recognition to display a copy of the ad on a vehicle's screens. This will make it visible to the driver and passengers for a longer period of time.

The system will also intelligently analyze the contents of the sign and create links, either for the easy dialing of a phone number, or for the display of a company website.

Ford could also work with advertising agencies or companies responsible for billboards.


Read them Technology News from all over the world, with the validity of iGuRu.gr

Follow us on Google News iGuRu.gr at Google news