Get ready for car ads

Because h side of the road during a journey is not enough, Ford patented a new system that uses a vehicle's cameras to detect ads (on the road) and then display them on the car screen.

Roadside billboards are an effective way to make a hungry driver want to stop at the next fast food joint, or to convince them that they should pull off the road and visit a nearby mall. for some discount at Nike.

What is excessive in billboards is providing extra information such as a phone number, a or a website, as they are often not visible to a driver or passenger. Who can memorize such details while driving?

This is the problem that Ford is trying to solve with this new patented system.

Many vehicles now come standard with built-in cameras used for autonomous driving, safety or to provide the driver with an out-of-vehicle view to facilitate parking.

What Ford wants to do is leverage these cameras to gather information from billboards and then use image recognition to display a copy of the ad on a vehicle's screens. So it will be visible to the driver and passengers for a longer time .

The system will also intelligently analyze the contents of the sign and create links, either for the easy dialing of a phone number, or for the display of a company website.

Ford could possibly work with advertising agencies or the who are responsible for billboards.

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Written by giorgos

George still wonders what he's doing here ...

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