The European Commission has announced plans to regulate advertising policy, clarifying the responsibilities of online platforms, advertisers and political advisors.
Presented today, the action plan? of the European Union and has three main pillars: promoting free and fair elections, strengthening media freedom, pluralism and tackling misinformations.
"With the digital revolution in full swing, citizens need to be able to make choices and express their opinions freely," said European Commission President Ursula von der Leyen.
"Events must stand out from fiction and the free media, and civil society must be able to engage in an open debate free of malicious interference. That is why the EU is taking action to make our democracies in the EU more resilient. "
Specific obligations could be imposed on online brokers and advertising service providers, making records, disclosure requirements, transparency of prices paid and targeting criteria necessary.
However, this will be one slow process, and any change in the law could take years to take effect.
There are also plans to improve the EU's ability to deal with foreign interference, including the ability to impose costs on perpetrators. The Commission will issue instructions to strengthen it code code of conduct on disinformation next spring and will create a stronger framework for monitoring its implementation.
