Facebook reported total revenue of more than $8 billion, of which advertising revenue was $7,86 billionmillions dollars for the first quarter of the year, as well as a 76,6% increase in quarterly profits ($3 billion).
2017 for Facebook so far is a good year after it has brought enormous revenue. 85% of total advertising revenue comes from mobile, from 82% that was the previous year. This proves that the company can and will make more profits from its mobile business, which investors fear is going to turn against the company.
The eMarketer research firm reports that Facebook is expected to generate revenue of 32 billion dollars in revenue from mobile ads for 2017, which does not seem to be too exaggerated if the company continues to maintain this trend.
The last report of Facebook also shows that the social network is still extremely popular, reaching the next milestone, 2 billion monthly active users. Right now, the company says it has 1,94 billion monthly active users, a number that is 17 percent higher than the same period last year. Given that there are an estimated 7,5 billion people on the planet, that means about a quarter of the Earth's population is on Facebook.
“We had a good start in 2017. We continue to grow tools to support a strong global community," Zuckerberg told investors.
Earlier today, Zuckerberg announced that Facebook would hire an additional 3.000 people to monitor content reports across the platform, specifically live videos, because as we've seen in the news lately, the platform is being used to show live killings.
