We had previously reported on his specific plan Facebook: It's true, Facebook tracks even its non-users across the web.
Yes, you read well. It's something everyone knew about technology but with the movement of the largest social network seems to be official anymore: There's no place to hide all over the web, from marketing and advertising companies.
If you're especially paranoid about your privacy, the news probably won't make you happy. Facebook will from today (officially) detect and deliver targeted ads from applications and websites to everyone, even if they don't have Facebook accounts.
To date, Facebook has targeted ads only for its users, but the largest social network reported that it needs extra data to make its ads better.
So Facebook announced Thursday that the company has expanded the audience on its network, allowing publishers and developers to reach more people through Facebook advertising.
So FB can now deliver interest-based ads to its users and non-users by using cookies through third-party Web sites that have Facebook plug-ins (like the Like button).
"We have designed these updates to comply with EU law. In particular, we have feedback from people using Facebook, as well as many privacy experts across Europe, to improve our cookie policy and the awareness of public consent, ”said Stephen Deadman, Facebook's deputy privacy chief executive.
The technique is very similar to those used by Google AdWords and other online advertising platforms that will help Facebook become a huge advertising company beyond its social network.
Facebook, on the other hand, says it does not sell the user's personal data to make money from advertisers. However, the company itself uses this data to earn from its own advertising network. Let's say the 2016 last quarter earned over 5 billions of dollars.
