Facebook says its users should continue to receive targeted ads even when they apply the new EU General Data Protection Regulation (GDPR).
Facebook Inc said on Tuesday it will continue to require its users to accept targeted ads as a condition of use serviceς τους, μια attitude που μπορεί να βοηθήσει να διατηρηθεί το επιχειρησιακό της μοντέλο άθικτο παρά τη νέα Νομοθεσία της Ευρωπαϊκής Unions for the protection of private life.
The EU law, which comes into force next month, promises better online privacy protectionnetwork, since the internet was created. Companies caught collecting data and personal information without user permission will face huge fines.
Facebook's Deputy Privacy Manager, Rob Sherman, said that the social network will start asking for Europeans to be allowed this week for the different ways the company intends to use their data but also announced that it is not possible to remove targeted marketing.
"Facebook is an ad-supported service," Sherman said in a statement information to reporters at Facebook headquarters.
Facebook users will be able to restrict the types of data used by advertisers, but "all Facebook ads will be targeted to some degree and this also applies to offline ads".
Facebook is said to be using so-called "license screens." Imagine pages full of text that will require permission from the user to move to the next screen.
These screens will be featured on Facebook and the smartphone application in Europe this week and globally in the coming months, according to Sherman.
The screens will not give Facebook users the option of "I do not accept." Instead, they will guide users to "accept to continue" or "manage their settings".
"They can choose not to use Facebook if they want to," Sherman said.
Regulators, investors and privacy advocates are closely following how Facebook plans to comply with EU laws, not only because the largest social network has been involved in the latest scandal with Cambridge Analytica, but because other companies may to follow its lead in order to limit the impact of opt-outs.
