Facebook says its users should continue to receive targeted ads even when they apply the new EU General Data Protection Regulation (GDPR).
Facebook Inc said on Tuesday that it will continue to require its users to accept targeted ads as a condition of using their service, a stance that can help keep its business model intact despite new EU protection laws. of the private life.
EU law, which will enter into force next month, promises better internet privacy since the Internet was created. Companies that are caught collecting data and personal information without the user's permission will face tremendous fines.
Facebook's Deputy Privacy Manager, Rob Sherman, said that the social network will start asking for Europeans to be allowed this week for the different ways the company intends to use their data but also announced that it is not possible to remove targeted marketing.
"Facebook is an ad-supported service," Sherman told reporters at Facebook headquarters.
Facebook users will be able to restrict the types of data used by advertisers, but "all Facebook ads will be targeted to some degree and this also applies to offline ads".
Facebook is said to be using so-called "license screens." Imagine pages full of text that will require permission from the user to move to the next screen.
These screens will be featured on Facebook and the smartphone application in Europe this week and globally in the coming months, according to Sherman.
The screens will not give Facebook users the option of "I do not accept." Instead, they will guide users to "accept to continue" or "manage their settings".
"They can choose not to use Facebook if they want to," Sherman said.
Regulators, investors and privacy advocates are closely following how Facebook plans to comply with EU laws, not only because the largest social network has been involved in the latest scandal with Cambridge Analytica, but because other companies may to follow its lead in order to limit the impact of opt-outs.
George is still wondering what he is doing here….
