Facebook: Ad Acceptance screens are coming to Europe

The states that its users should continue to receive targeted ads even when it implements the new EU legislation (General Data Protection Regulation or GDPR).

Facebook Inc said on Tuesday it will continue to require its users to accept targeted ads as a condition of using its service, a stance that may help keep its business model intact despite new European Union legislation s for the protection of private life.Facebook

The EU law, which comes into force next month, promises better online privacy protection, since the internet was created. Companies caught collecting data and personal information without user permission will face huge fines.

Facebook's Deputy Privacy Manager, Rob Sherman, said that the social network will start asking Europeans for permission from this week for the various ways in which the company intends to their data, but also announced that it is not possible to opt out of targeted marketing.

"Facebook is an ad-supported service," Sherman told reporters at Facebook headquarters.

Facebook users will be able to restrict the types of data used by advertisers, but "all Facebook ads will be targeted to some degree and this also applies to offline ads".

Facebook will reportedly use so-called “permission screens.” Imagine pages full of text that will demand-ask the user's permission to move on to the next one .
These screens will appear on the Facebook website and on for smartphones in Europe starting this week and globally in the coming months, according to Sherman.

The screens will not give like στους χρήστες του Faceboοk τη δυνατότητα του “δεν αποδέχομαι.” Αντίθετα, θα καθοδηγούν τους χρήστες να “αποδεχθούν για να συνεχίσουν” ή “να διαχειριστούν τις their".

"They can choose not to use Facebook if they want to," Sherman said.

Regulators, investors and privacy advocates are closely following how Facebook plans to comply with EU laws, not only because the largest social network has been involved in the latest scandal with Cambridge Analytica, but because other companies may to follow its lead in order to limit the impact of opt-outs.

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Written by giorgos

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