Facebook says its users should continue to receive targeted ads even after it implements the new EU law (General admission Data Protection Regulation ή GDPR).
Facebook Inc said on Tuesday it will continue to require its users to accept targeted ads as a condition of using its service, a attitude which can help keep its business model intact despite the new European Union Privacy Legislation.
The EU law, which comes into effect next month, promises better privacy protection in the Internet, since the internet was created. The Companies που θα συλλαμβάνονται να συλλέγουν data και προσωπικές πληροφορίες χωρίς την permission of the user, they will face huge fines.
The deputy director of personal protection data of Facebook, Rob Sherman, said that the social network θα αρχίσει να ζητάει την άδεια των Ευρωπαίων από αυτή την εβδομάδα για τους διάφορους τρόπους με τους οποίους η εταιρεία σκοπεύει να χρησιμοποιεί τα δεδομένα τους, αλλά ανακοίνωσε επίσης ότι δεν είναι δυνατή η κατάργηση του στοχοθετημένου marketing.
"Facebook is an ad-supported service," Sherman told reporters at Facebook headquarters.
Facebook users will be able to limit the types of data advertisers use, but "all ads on Facebook will be targeted to some extent, and that includes ads outside connectionς ”.
Facebook will reportedly use so-called “permission screens.” Imagine pages full of text that will demand-ask the user's permission to move on to the next one screen.
These screens will appear on the webσελίδα on Facebook and the smartphone app in Europe starting this week and globally in the coming months, according to Sherman.
The screens will not give Facebook users the option of "I do not accept." Instead, they will guide users to "accept to continue" or "manage their settings".
"They can choose not to use Facebook if they want to," Sherman said.
Regulators, investors and privacy advocates are closely following how Facebook plans to comply with EU laws, not only because the largest social network has been involved in the latest scandal with Cambridge Analytica, but because other companies may to follow its lead in order to limit the impact of opt-outs.
