Facebook has just bought the popular GIF GIPHY hosting platform. In a blog post, GIPHY announced that it will join the Instagram team.
Although both companies have confirmed the deal, they have not disclosed the amount. A post by Axios he says that Facebook paid $ 400 million to acquire GIPHY.
GIPHY's API is quite popular in Social Networks. Το Facebook το χρησιμοποιεί ήδη σε πολλά από τα προϊόντα του, όπως το Messenger και το WhatsApp για την αναζήτηση GIF. Και άλλα κοινωνικά δίκτυα όπως το Twitter, το Reddit και το Slack χρησιμοποιούν επίσης τα API του GIPHY για τις λειτουργίες τους που σχετίζονται με GIFs.
In a statement, Vishal Shah, Product VP at Instagram, said GIPHY will continue to operate the bookcase της και οι προγραμματιστές θα έχουν την ίδια access in the GIPHY APIs as before:
GIPHY will continue to operate its library (including its global content collection) and we look forward to further investing in its technology and its relationship with content and its partners through APIs. Users will still be able to upload GIFs. Developers and API users will continue to have the same access to GIPHY APIs. So the GIPHY creative community will still be able to create great content.
Despite Facebook's assertion, there are already many questions about privacy and how Facebook will handle user data.
Facebook history shows us that the company wants to share our data in all its products. We already know this and we have seen it in practice with consolidation WhatsApp and Instagram and Facebook. So while the larger social network promises to keep things as they are for the time being, we should expect everything to change in a few years.