The Facebook μόλις αγόρασε τη δημοφιλή πλατφόρμα φιλοξενίας GIF GIPHY. Σε μια ανάρτηση στο blog της, η GIPHY ανακοίνωσε ότι θα ενσωματωθεί στην ομάδα του Instagram.
Although both companies have confirmed the deal, they have not disclosed the amount. A post by Axios he says that Facebook paid $ 400 million to acquire GIPHY.
GIPHY API is quite popular on social networks. Facebook already uses it in many of its products, such as Messenger and WhatsApp for GIF search. Other social networks such as Twitter, Reddit and Slack also use GIPHY APIs for their GIF-related functions.
In a statement, Vishal Shah, Product VP at Instagram, said GIPHY will continue to operate its library and developers will have the same access in the GIPHY APIs as before:
GIPHY will continue to operate its library (including its global collection of content) and we look forward to further investing in its technology and relationships with content and its partners through the APIs. Users will still be able to upload GIFs. Developers and API users will continue to have the same access to GIPHY's APIs. So GIPHY's creative community will still be able to create great content.
Despite Facebook's assertion, there are already many questions about privacy and how Facebook will handle user data.
Facebook history shows us that the company wants to share our data in all its products. We already know this and we have seen it in practice with consolidation WhatsApp and Instagram and Facebook. So while the larger social network promises to keep things as they are for the time being, we should expect everything to change in a few years.
