The Facebook announced yesterday that it is adding a feature called “Why am I seeing this post?”. This is similar to “Why am I seeing this ad?” which appeared in 2014 next to ads.
Facebook's new feature has a drop-down menu that gives users information about why a post appeared in the feed news, along with links for personalization checks.
The purpose is to give users more transparency as to how it works algorithm Facebook news. THE information this comes as the company faces some major events that have highlighted the platform's weaknesses and are considered harmful. These include the role Facebook played in the dissemination of a video taken in assault on mosques of New Zealand two weeks ago.
Η Facebook's announcement says that users will have access to "Why am I seeing this post?" as a drop-down menu, in the right-hand corner of posts from Friends, Pages, and Groups, and it will display information on how the algorithm decided to rank the position of each post, including:
- Why you see a specific post in your news feed - for example, if the post comes from a friend you have, a group you join, or a page you follow.
- What information generally has the greatest influence on the series of posts, including: (a) how often you interact with posts, people, pages, or groups. (b) how often do you interact with a particular type of publication, for example, videos, photos or links. and (c) the popularity of the posts shared by people, Pages and Groups you follow.
The same menu will also include links to personalization options, including First See, Unfollow, News Feed Preferences and Shortcuts protections personal data.