On Wednesday, Facebook posted a report for the most viewed content in the US in the last quarter. It was the first time the largest social network published such a thing.
However, according to the New York Times, Facebook was preparing a similar report for the first quarter of 2021 but chose not to disclose it, as it could have a negative impact on the company.
The New York Times, which has a copy of this publication, reports that the link with the most views in the first quarter was titled Something that could spark hesitation about vaccinating COVID-19.
Specifically, it was a viral post on the largest social network entitled: "A doctor died two weeks after the COVID-19 vaccination. The CDC is investigating why. "
The article was published by the South Florida Sun Sentinel and republished by the Chicago Tribune, the New York Times reports.
Facebook was preparing to publish this report, but executives such as Alex Schultz, CMO and Facebook analyst VP, apparently thought it would "cause public relations problems", according to internal emails, and eventually decided not to publish it, according to New York Times.
It was a full week for Facebook. In addition to publishing the report with the top publications of the quarter, it also had to deal with an amended antitrust complaint filed against the company by the Federal Trade Commission.