Facebook Dark Patterns: Big tech companies like Amazon, Facebook and Google didn't just "sprout": we all created them! Today we will deal a little with the design of their pages. Everything is intentional, and they serve something.
Sometimes even design it is perfectly appropriate and helps to change human behaviours.
These patterns are called "dark patterns" by "dark patterns, "And they are everywhere. Below Evan Puschak, describes the issue very documentarily with a video on YouTube:
The video starts with how hard it is to close an Amazon account, and continues with other tricks designers use to make you misstep. button for you and the right thing for them. So the unsubscribe link has the same color as the rest of the font to be invisible, and much more.
Something similar happened to her delete an account from Yahoo!
But let's see what happens with Facebook. The upcoming European GDPR Privacy Act wants users to explicitly allow data collection, and Facebook of course has to explicitly request this permission.
But we know Facebook is very good at doing what people want. So knowing how companies work with Dark Patterns to trick you, let's take a look at a blog publishing of Facebook announcing the new features of GDPR:
Notice how the “Accept and Continue” button is blue and at the bottom, while the option that actually lets you change your settings is without any color? Of course it is appropriate. They want you to click “Accept and Continue”, and that's why the option they make sure stands out.
If you are not convinced let us do a test. If you are a member of a group and try to log out you will see the image below (no I will not log out of ECM)…
If you just press Enter what do you think will happen? No you will not leave the team because Enter goes to (x).
Facebook (and not just) does that much. Companies involved in web design are very good at making the crowd change behavior, and we should learn to observe such small details.
Give caution and you will notice many kinds of dark patterns everywhere.
