Those of you who are tech-savvy will have heard of the #DeleteFacebook campaign. But how many of you will follow the tag? How many of the approximately 2 billion Facebook users will boycott the platform? CEO Mark Zuckerberg reported yesterday to New York Times that he hasn't noticed many account deletions.
Following its ongoing scandal Cambridge Analytica, several technocrats and users are rethinking the idea of leaving one of the world's most popular advertising agencies.
But the decision deletionof accounts raises two questions:
1. Has Facebook lost confidence in managing our personal data?
And 2. Is our engagement with the online and offline platform too great to delete our accounts?
The answer to the first question is probably yes, but the answer to the second question does not appeal to anyone:
για τους περισσότερους από εμάς το 2018, το Facebook έχει γίνει σχεδόν απαραίτητο.
No other company in history, except maybe Google, has had so many users. Contrary to Google, Facebook does not have any legitimate competition for its core services.
In fact, Facebook is a monopoly: it has huge amounts of online data, until even Zuckerberg has agreed that maybe it's time to intervene the federal government.
This means that the company will probably make tough decisions to restore its image, relieve its critics and stop those who call for a boycott, although the monopoly is very difficult to stop.
Facebook is free. Facebook does not sell a service to its users, but has its pages for displaying ads.
Without a substantial monetary exchange for the overwhelming majority of Facebook users, the company is able to maintain the illusion of everything being free, while the billions flowing to the company's funds.
This makes the result of the boycott not impressive, as many are the ones who are not interested in privacy and not their he cares about goods that have become.
Resisting the # DeleteFacebook initiative is rooted in a combination of indifference and apathy of users, but also a real concern that leaving the Facebook ecosystem would deprive one of the precious internet services: social connections with friends and family.
About 68 percent of adults of USA use Facebook, and more than two-thirds of that number check Facebook's website or mobile app every day.
So when we talk about a possible departure from Facebook, we need to analyze the pros and cons. Although there are many studies that have shown that Facebook's use leads to misery, the #DeleteFacebook campaign relies heavily on an ideology.
If you stop with Facebook, you will be more relaxed knowing that you do not have to keep track of your friends' posts and that you will not be receiving aggressive ads or platform experiments. You will stop filling the service funds by giving access to valuable information in Instagram and Messenger.
Let's remind that a boycott took place in Uber a year ago. Uber Susan Fowler's technician has denounced sexual harassment, CEO Travis Kalanick.
#DeleteUber led to the deletion of over 200.000 accounts sending a clear message that Uber's arrogance and indifference would not be tolerated. A year later, Kalanick left the company and the composition of Uber's business strategy changed dramatically.
But Facebook is not Uber. Uber used to compete with Lyft, an almost identical one product with fewer problem strains. For those who didn't take their bike, finding a taxi or public transport solved the problem.
Όμως για τους “άρρωστους” του Facebook, δεν υπάρχει κάποιο υποκατάστατο: για πολλούς χρήστες, το μποϋκοτάζ θα απαιτούσε ουσιαστικές αλλαγές στην κοινωνική και πολιτιστική τους συμπεριφορά σε καθημερινή base.
From all of the above it appears that #DeleteFacebook will fail. But if you are one of the "crazy" people whose ideology is stronger than addiction and you want to delete your account, do it correctly.