Facebook CEO Mark Zuckerberg reportedly approved a new internal effort to defend the social network's News Feeds reputation last month, a huge policy change amid criticism of the spread of misinformation by social media. .
The New York Times on Tuesday that Zuckerberg signed on to Project Amplify in August. The new project includes suggestions for highlighting positive stories from Facebook in users' News Feeds, the site's most popular section, including posts written by Facebook itself. The idea of Project Amplify reportedly shocked some of its senior executives companys.
Project Amplify has since been tested in three US cities, the Times reports. Company spokesman Joe Osborne told the newspaper that with the positive posts, there were no dramatic changes in the way posts were ranked in the Facebook News Feed.
But this particular project is a departure from Facebook's previous efforts with a simple apology for themeτα που σχετιζόταν με παραπληροφόρηση και ρητορική μίσους. Ο ίδιος ο Zuckerberg αναγκάστηκε να ζητήσει αρκετές φορές συγνώμη για τις εκστρατείες της Ρώσικης επιρροής που πολλαπλασιάστηκαν στον ιστότοπο κατά τις elections of 2016 and pledged to increase transparency.
The company has faced a lot of criticism, especially during the COVID-19 pandemic, which may have prompted some executives to start Project Amplify.
The Times publication cites a series of reports by The Wall Street Journal που κυκλοφόρησαν την περασμένη εβδομάδα και βασίζονται σε εσωτερικά έγγραφα που ισχυρίζονται ότι το Facebook υποβάθμισε τις αρνητικές επιπτώσεις του Instagram στα νεαρά κορίτσια και δεν προέβη σε σκληρές ενέργειες ακόμη και όταν είδε την παραπληροφόρηση για το εμβόλιο COVID-19 να εξαπλώνεται στην πλατφόρμα του.
