It's no longer a secret: Facebook (and other companies) use our data to serve us personalized ads. The Lady application just like Instagram has no problem with data collection.
But what about another family application that uses end-to-end encryption? The company has often considered displaying ads in the WhatsApp application.
So right now his company Zuckerberg tries to solve a strange puzzle: encryption and ads. According to a Publication of The Information, the company is building a team of AI researchers to explore the possibilities of analyzing data without breaking encryption.
This will allow Facebook to serve targeted ads in the WhatsApp application, but of course also collect data from it. To mention for anyone who has forgotten that end-to-end encryption is one of the best features of the application.
It's the reason Facebook changed its privacy policy earlier this year.
Yes Facebook wants to make more money than WhatsApp. So he made a controversial privacy policy change to be able to interact with WhatsApp from other Facebook apps.
However, if he can solve the ad insertion puzzle without breaking the encryption, he will be able to earn a lot of money from the 2 billion + users who use the free application.
The technology is called Homomorphic Encryption or Homomorphic Encryption (from Homomorphic Encryption), which allows you to extract important information without breaking the encryption. Companies such as IBM and Google are already working on the new technology and are exploring its use in areas such as health and finance.
According to the publication of The Information, there is no timetable for when Facebook will announce Results, if he announces them. Of course Zuckerberg wishes he had the new technology yesterday to start minting money.
