Last week, Facebook he revealed that was renamed "Meta". The new name is a reference to “Metaverse", A term to be used for interconnected virtual reality experiences, in which Facebook Meta invests a lot of time and of course a lot of money.
But now that the dust has settled, what do you think about the new name of the company?
The news arrived during “Connect” live streaming of Facebook, where the company talked about its efforts in augmented and virtual reality.
Jason Koebler beautifully described the event in a Vice article: "a delusional fever fever apparently stemming from some dystopian science fiction and misleading or completely fabricated virtual reality product presentations of the last decade."
The event of course also went through various social networks with some scathing posts, especially about a bottle of BBQ sauce that the Zuckerberg on a shelf.
why does he have sweet baby rays bbq on the decorative shelf pic.twitter.com/qyytoSjv0z
- conar (@subtoconnorpls) October 28, 2021
But beyond the jokes, it's hard to say that rebranding is anything other than a distraction from the fire that has ignited Facebook's problems.
The company has strongly criticized for lack of enforcement of its regulations in high profile users, tax avoidance (like almost every other company technology), WhatsApp privacy policy changes, allowing hate speech and more.
The United States Federal Trade Commission is also trying to overturn the takeover of Instagram and WhatsApp from Facebook/Meta, but that probably won't work.
Note that the name change only applies to Facebook as a company. Facebook as a social network will continue to have the same name as Instagram, WhatsApp and other services. However, the company is renaming the virtual reality division from Oculus to Meta - and Oculus Quest devices are now Meta Quest.
So what do you think of the new name? Do you think Facebook could help withstand the crisis? Do you think that's a good move as the company reportedly focuses more on AR and VR content?