Facebook: Do you think the new news tab will work?

After deletion from the News Feed. Facebook is trying to gain additional traffic from journalistic channels.

Today Facebook will reveal the "New" tab. It στηρίζουν ήδη γύρω στους 200 εκδότες. Ανάμεσα σε αυτούς και οι: Wall Street Journal και BuzzFeed News. Κανείς δεν φαίνεται να έχει μάθει το μάθημα του, από την χρήση της πλατφόρμας.

When you build on a stranger don't be surprised when you see bulldozers. And really, given Facebook's history with publishers, no one should be surprised.

Let's take a look at the story and learn from it:

The , before news becomes Facebook's priority, it launches a developer platform, leading to εταιριών όπως την Zynga. Μόλις ξεκίνησε το spam να κατακλύζει το News Feed, το Facebook σταμάτησε τις πλατφόρμες που χρησιμοποιούσε η Zynga. Στη συνέχεια τα a began migrating to standalone mobile apps, but Zynga never fully recovered.

The 2011, Facebook launches open graph platform with Social Reader apps that auto-share news articles you read with friends. Publishers such as The and the Washington Post compete to build these apps and how many viral articles are published.

Nevertheless the 2012, Facebook is changing the design of the news feed, and companies have lost most of their users. With these and others, the news media began to close their applications and Facebook began to abandon another platform.

Facebook

The 2015, Facebook launches Instant Articles, hosting news content within the of, to load faster. But the platform's strict rules that limited ads, subscription signup boxes, and republishing circles led publishers to abandon Instant Articles. By the end of 2017, many publishers had left the platform.

End of 2015, Facebook has begun to make a "video switch", reporting 1 billion video views a day. So the news algorithm began to prioritize videos and daily views (according to the company) climbed to 8 billion in just one year. Of course news pages shifted their staff and resources from text to video.

However, after a trial it was revealed that Facebook was changing the video viewing metrics from 150 to 900 percent.
By the end of 2017 Facebook had cut off viral videos from 50 millions of hours per day of viewing (over 2 minutes per user) and later allowed publishers to pay for Live video, as its algorithm generally abandoned publisher videos in favor of it. content from friends.

The 2018, Facebook he announced that it will reduce the presence of news in the News Feed from 5% to 4%, and that it will give priority to friends' posts but also to family content. The referrals shrank sharply as the won the title of top referrer, while some companies were hit hard like Slate, which lost 87% of its traffic to Facebook. So there are some publishers who feel they have been abandoned.

Traffic from Facebook referrals fell sharply to 87% after changing the algorithm that displayed content from friends and family instead of news.

Facebook typically defends its strategy, saying it does the best for its users. What it does not say is how other stakeholders are given priority.

Facebook should keep a balanced relationship with everyone: its users, developers, companies and advertisers. But this relationship often becomes abusive, since many times the company exploits the end user who uses it, together with the .

In the meantime, the relationship with advertisers is not the best. Although it is known that there is a duel with Google, Google allows Facebook to survive erroneous metrics, and developers need to be constantly on the alert as they need to change their approach as the social platform changes.

Facebook's revenue doesn't just come from the news, but that doesn't mean it's not interested in the news. But history shows an instability in all the relationships that the larger social network has created.
She will be the new pro of Facebook sustainable, or is this another firework? Once again I have to repeat that Facebook has not earned the trust of the people.

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Written by giorgos

George still wonders what he's doing here ...

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