Facebook is bringing new changes to the news feed so you can see more of your friends, despite the informative content that recently occupied much of your timeline.
As it seems, the largest social network prioritizes your friends, family and groups, "pulling" back the news from the various media that flood the service.
In a publication, the CEO of Facebook Mark Zuckerberg noted that the percentage of video and public content (posts from businesses and publishers) has grown dramatically over the past two years, taking over user feeds.
Continuing it said that in the coming weeks and months the phenomenon will be reduced, as the company's product team is working to update what feeds each time you visit Facebook.
Ο Zuckerberg of course he mentioned what every user of the social network wants to "hear".
His thinking is revolutionary, but Facebook is a public one business listed on the stock exchange. So Zuckerberg must have found a way to have happy customers (users and advertisers) but also happy shareholders and future investors.
Let's mention the obvious: Facebook earns money from ads, and by charging publishers gives them the privilege of displaying their content on the most prominent points of each user's page.
So according to Zuckerberg, if the system changes, the damage it will cause will be enormous in Facebook's revenue.
But none of us believe that the CEO of the company would do anything to harm it. The move is likely to be a turning point for Facebook, as it played a key role in facilitating the spread of fraud in the last US presidential election. news, or the dissemination of content and advertisements funded by Russian agents.
The social network currently has about two billion users, something that can not be ignored by any CEO or any other investor. A very optimistic and utopian case is that the social network suddenly decided to be more interested in relations between its users and less on its financial revenues.
But since I do not see any obvious motivation to do all this outside of Zuckerberg's conscience, I have to assume that this particular statement seems very good to be true. The social network could remove news content from users' news feeds, but also charge other companies that they believe is trustworthy. In this way ads will decrease and revenue will continue to flow.
It could also eliminate pages that don't have an ad budget, and of course it could take more advantage of data that collects from the users of the service.
What we can do is simply wait and see what happens. But the sure thing is that the CEO of the social network would not announce anything that would harm the company.