In a move that may cause reactions from organizations and privacy activists, Facebook, by providing advertisers with further information on the habits of their users.
As reported in a Facebook newsroom, "when we ask people about our ads, one of the most important things they tell us is that they want to see ads that are more relevant to their interests.
Today we learn about your interests mainly from the things you do on Facebook, such as the pages you like. Starting soon in the US, we'll also include information from some of the websites και τις εφαρμογές που χρησιμοποιείτε. Πρόκειται για έναν τύπο advertisinginterest-based, and many companies are already doing this.”
"Let's say you're thinking of buying a new TV and starting to look for TVs in the web and in mobile apps. We can show you ads for TV offers to help you find the best price or other brands to consider. And because we think you're interested in electronic devices, we'll be able to show you ads for other electronics in the future, such as speakers or a gaming machine for your new TV. "
As noted, if a user does not want to do so, they can choose their browser accordingly by using the opt out of the Digital Advertising Alliance http://www.aboutads.info/choices/ and the corresponding controls provided on iOS devices Android.
Also, Facebook states that there are many people who want more control over the ads they see, so a new tool (ad preferences) is introduced, accessible from every ad on Facebook, which explains why each ad is displayed and gives the possibility to add or removing "interests" used as criteria for serving ads. "So if you're not interested in electronic devices, you can remove them from your 'interests'," it adds.
The users of Facebook in the US will be able to use the tool in the coming weeks, while the rest of the world is expected within the next months.
