Facebook is trying to inspire you or?

Facebook is clearly trying to inspire you. The company announced changes to its News Feed today that are supposed to serve up feeds of things users like, rather than content that annoys them.

In late March, Facebook began adding filters to allow users to customize their News Feed and now, the company hopes to learn more about what users like and dislike, with a new feature that seems to be giving emphasis on moving away from political content: with "Inspirational posts" or "inspirational posts."

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The company has been under strict scrutiny to help rectify the political divide in the US but also to stop playing too much of a role in the election. Facebook's influence on both issues was largely due to the misinformation spread on the platform.

Of course no one is sure that inspirational posts are the News Feed treatment the company hopes for. Facebook plans to track its users to find which posts they find inspiring so it can customize how it ranks content in the News Feed.

According to Facebook, users want inspirational content because it "motivates them and can be useful to them." Sure, the way the biggest social network presents it seems to be a very nice idea, but who can guarantee that what Facebook says is the only truth. Facebook reported in The Verge:

For the purposes of our research, we will ask people how inspiring they find specific posts in the News Feed. Based on the feedback we have, our members have said that they consider the content to be "inspired" if:

• It gives them positive, new ideas to do something different
• It is the information that changes their thinking or perceptions
• It evokes refreshing and creative thinking

As Facebook suggests in its original blog post, "a photo of a national park can inspire someone to spend more time in nature."
Facebook, on the other hand, is trying a new method of hiding posts in the news feed.

Despite the measures announced by Facebook, it still seems slow and reluctant to make major changes to its platforms. The company made a drastic change to the News Feed after the US election, boosting credible news sources but only temporarily.

So why trust another investigation with parallel publication concealments once again?

giorgos

George is still wondering what he is doing here….