The Facebook είναι και πάλι το επίκεντρο σε ένα σκάνδαλο ιδιωτικότητας, αλλά αυτή τη φορά το social network may not be as guilty as some think.
A Wall Street Journal publication today revealed that 11 popular mobile apps are sending data to Facebook servers, data that contains sensitive information such as heart rate, blood pressure, pressure, menstrual cycle or even pregnancy status.
This data is not collected by Facebook itself, but by application developers using Facebook's SDK to collect metrics and analytics on how users are working on their apps.
The data is sent to the Facebook servers for storage in the form of “app events”, which are special archives for each application. As we mentioned above, some apps may send health-related information, depending on the profile of each app.
Η WSJ publication claims that Facebook has secretly accessed this data according to the terms of use of its SDK, and is directly critical of the company.
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However, things are not so dramatic and one-sided, as WSJ journalists wrote in their publication.
There is nothing special about Facebook's SDK. It's another SDK like many more for analytics from mobile devices.
In the words of a former Facebook product manager, who expressed his complaints about WSJ's publication in Twitter, the Facebook analytics data SDK is no different from Google Analytics.
By the way that Google Analytics scripts are built into billions of sites and collect data about the pages that users visit, and which buttons and links they click on, Facebook does so.
Just like Google, Facebook doesn't force app developers to use the analytics SDK. There are many other mobile SDKs availablesolutions in the market and application developers use the Facebook tool of their own free will.
If 11 developers mentioned by the Wall Street Journal had used another SDK to analyze data and sent the same data to another analytical company, it would not have been taught. Now everyone is crazy just because Facebook is.
"Facebook dominates mobile advertising spending, like Google dominates desktop advertising. "So we need a mobile analytics platform," said Antonio García Martínez, a former Facebook product manager and current founder of the AdGrok advertising platform.
"Facebook does not deal with this data collection, nor does it store it in any useful form (it is stored as 'facts', so that the developer can sort user actions)," says Martínez.
"Facebook here works like a bean counter."
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