Facebook is arguably the largest social network on the web. As of June 2017 the website has two billion active users, or a quarter of the total population of the earth. The small project of Mark Zuckerberg and his friends that started at Harvard has grown into one of the largest companies technology in the world.
Of course, the company's most important problem has always been the privacy of users and the way they use their data.
Even in its early days, there has been criticism of how it manages its members' data. Recent revelations have shown that Facebook experimentingι with its members, plays with their feelings, and is trying to find new ways to spark interest in the News feed. Despite the fact that at times Facebook has announced some changes, it still does not respect the privacy of its members. As for protecting your data, the other with TOTO you know it? .
Facebook An application that can handle it all
Snapchat's aggressive cloning from Facebook is known. Instagram's Stories was a direct response to the competition put in by the messaging application.
Stories continues to have a successful track, far surpassing Snapchat's users. However, here is a question: how did Facebook know that Snapchat's approach was working?
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Good;
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According to her report Wall Street Journal, Facebook has developed an internal tool that can analyze huge volumes of traffic from rival applications and services. This tool also affected the WhatsApp messaging service market.
Can the direct effects of Facebook tracking all her activities browsing of the public should be clear, but with the above examples something else is also visible.
Using this data collected on Facebook, he buys successful opponents, and consolidates his dominance in the market even further, creating an online monopoly, eliminating all competition and innovation.
Facebook Watching the Anonymous…
Facebook's main source of revenue comes directly from the ad. The social network has its own ad serving platform.
In today's digital age, a marketing campaign is judged based on the percentage of clicks (CTRs). To create a higher CTR, advertisers want to be sure they show their ads only to those who are more likely to click on them.
By encouraging users to publish more and more information about their lives, Facebook has so much data that allows it to target surgical precision ads.
This approach works for site users, but there is still an untapped market that reaches about five billion non-users of the social network.
To get the most out of this population, Facebook collects and stores data even if you do not have an account. This tactic has led to the creation of anonymous profiles.
A recent study by researcher David Garcia published in Science Advances, explored how these anonymous profiles can affect non-users. Using data from the most forgotten social network of Friendster, Garcia managed to predict incredibly accurately the relationship state and the sexual orientation of non-users.
The study highlights the impact that such profiles have on our privacy, even though they are completely anonymous.
So even if you do not use a service, you have to accept that they are watching you.
And other revelations
Remember that Facebook's original goal was to connect you with your friends. Close friends or acquaintances from school, friends from the army, the University, could send a request for friendship and come back with people you've lost for many years. To make it even easier to find your friends, Facebook has released the People You May Know tool. By combining your personal information, Facebook always has a suggestion.
But what information does Facebook find who you know? Nothing is totally transparent and how the People You May Know tool has many questions. The support page lists shared friends, shared networks, groups, and contacts. However, there have been many reported cases of Facebook suggestions that leave you speechless. Like suggestions between patient and psychiatrist, exposing inadvertently to their medical condition.
Το Facebook ισχυρίζεται ότι οι προτάσεις του People You May Know δεν βασίζονται σε δεδομένα locationς. Οι προτάσεις όμως που βασίζονται σε δεδομένα τοποθεσίας έχουν αυξηθεί.
In a move that certainly does not inspire confidence, Facebook confirmed that it uses location data and then denied it three days later.
Facebook The icing
Do you really know how many phone numbers you've given on Facebook?
What should Facebooker do?
You can always choose not to use Facebook and delete your account.
Perhaps it is the only solution, since they will exist money from exploiting your data, so Facebook will continue to follow this path.
Of course you can always continue to use it, as long as you know what is going on. It is your right to use the social network but every internet service. But the above list of phones that was definitely uploaded without your knowledge (do not tell me that you knew it) concerns others….
