Facebook wants to stop the clickbait. After a move to limit the spread of such articles, Facebook now wants to go one step further.
Last year, Facebook announced that it would try to curb the spread of clickbait posts, to the point of blocking publishers from using this tactic to trick social media members into gaining clicks. Today the company said it will start targeting clickbait on an individual level, rather than analyzing it en masse publications one page.
In particular, Facebook will begin to check if a title holds information or exaggerates.
"People tell us they don't like stories that are misleading, shocking or spammy," said Facebook technician Arun Babu and Jordan Zhang in a post.
This includes clickbait headings designed to attract attention and attract visitors to do click in a link. In an effort to support the community, we are working on how we can determine which stories might have clickbait titles so that we can display them less often. ”
In addition, Facebook also intends to do more to combat these types of articles in other languages, not just in English.
According to company developers, Facebook will review titles trying to crawl clickbait. It will analyze everything separately, and if the title exaggerates the details of a story or hides information, the article will be limited.
The new decision is in line with the company's policy change, which in recent months seems to be trying to clean up the social network from clickbait articles and fake news.
