Google GDPR: Modified General Data Protection Regulation

iGuRu.gr has just received an email from Google that mentions all the important updates regarding the General Data Protection Regulation (GDPR). The new General Data Protection Regulation will almost certainly affect you as long as you are online and on Join. It will come into force by May 2018, and its consequences are complex as there will be potential penalties for any non-compliance.

Below we list the email email we received from Google:
GDPR Google

Dear associate,
During the of the previous year we have communicated the measures we take to ensure compliance with the requirements of the General Data Protection Regulation (GDPR), the new legislation on data that will come into force on 25 May 2018. The General Data Protection Regulation (GDPR) affects European and non-European businesses that use online advertising and measurement solutions when their websites and apps are accessed by users within the European Economic Area (EEA).
Today we are giving more details about the measures we take in view of the General Data Protection Regulation (GDPR), which includes the an updated User Consent Policy in the EU, changes to contract terms and changes to us in order to assist both you and Google in complying with the new requirements.
Updated User Consent Policy in the EU
Η User consent policy in the EU of Google updated in order to reflect the new legal requirements of the General Data Protection Regulation (GDPR). Defines your obligations to update and get end-users consent from your sites and applications in the EEA. The policy is incorporated into the contracts for most Google advertising and measurement products worldwide.
Changes to the contract
Since last August, we've made updates to our terms of service for many products that reflect Google's status as either a processor or a controller. under the new legislation (see full categorization of our promotional products). The new GDPR terms will be added to your current contract with Google and will take effect on 25 May 2018.
In the cases of DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), AdMob and , both Google and its customers act as independent controllers of the personal data processed in these services. These new terms provide clarity as to our respective responsibilities when processing this data, while providing both you and Google with protection in relation to your specific controller status. Through these terms, we undertake to comply with our obligations under the General Data Protection Regulation (GDPR) when we use any personal in relation to these services and the terms require you to undertake the same.
  • Soon we will create new ones terms of processor-controller for DFP and AdX for customers who have terms on the web.
  • Until May 25 2018, we will also create new AdSense and AdMob terms for customers who have terms on the internet
If you use it Google Analytics (GA), Attribution, Optimize, Tag Manager, or Data Studio, either free or paid, Google acts as the processor of the personal data processed in the service. The data processing terms in these products are already available for your acceptance (Admin pages → Account settings). If you are a customer in the EEA Google Analytics, data processing will soon be included in your terms. Non-EEA GA customers and all GA 360 customers can accept terms within the GA.
Changes in products
In order to comply with the General Data Protection (GDPR) Regulation and in order to support your compliance, we do the following:
  • We make available a solution to support publishers who only want to display non-personalized ads.
  • We make available new DFP / AdX Scheduled Transactions for AdSense for Content, AdSense for Games, and AdMob in order to provide you with the ability to control which third parties measure and display ads for EEA users on websites and your applications. We will send you more information about these tools in the coming weeks.
  • We take steps to limit the processing of personal data for children below the threshold of consent in accordance with the General Data Protection Regulation (GDPR) in each member state.
  • We provide new controls for Google Analytics customers to manage the maintenance and deletion of their data.
  • We explore consensus solutions for publishers, including working with industry groups such as IAB Europe.
Find out more
You can refer to privacy.google.com/businessesto learn more about Google's data privacy policies and approach, and read them terms of data processing And them conditions of the controller.
If you have questions about this update, please do not hesitate to contact your account team or contact us through our Help Center. We will continue to communicate further information about our plans in the coming weeks.
Thank you,
The Google Team

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