iGuRu.gr has just received an email from Google that mentions all the important updates regarding the General Data Protection Regulation (GDPR). The new General Data Protection Regulation will almost certainly affect you as long as you are online and on European Join. It will come into force by May 2018, and its consequences are complex as there will be potential penalties for any non-compliance.
|During the duration of the previous year we have communicated the measures we take to ensure compliance with the requirements of the General Data Protection Regulation (GDPR), the new legislation on protection data that will come into force on 25 May 2018. The General Data Protection Regulation (GDPR) affects European and non-European businesses that use online advertising and measurement solutions when their websites and apps are accessed by users within the European Economic Area (EEA).
|Today we are giving more details about the measures we take in view of the General Data Protection Regulation (GDPR), which includes the an updated User Consent Policy in the EU, changes to contract terms and changes to products us in order to assist both you and Google in complying with the new requirements.
|Updated User Consent Policy in the EU
|Η User consent policy in the EU of Google updated in order to reflect the new legal requirements of the General Data Protection Regulation (GDPR). Defines your obligations to update and get end-users consent from your sites and applications in the EEA. The policy is incorporated into the contracts for most Google advertising and measurement products worldwide.
|Changes to the contract
|Since last August, we've made updates to our terms of service for many products that reflect Google's status as either a processor or a controller.work under the new legislation (see full categorization of our promotional products). The new GDPR terms will be added to your current contract with Google and will take effect on 25 May 2018.
|In the cases of DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), AdMob and AdSense, both Google and its customers act as independent controllers of the personal data processed in these services. These new terms provide clarity as to our respective responsibilities when processing this data, while providing both you and Google with protection in relation to your specific controller status. Through these terms, we undertake to comply with our obligations under the General Data Protection Regulation (GDPR) when we use any personal data in relation to these services and the terms require you to undertake the same.
|If you use it Google Analytics (GA), Attribution, Optimize, Tag Manager, or Data Studio, either free or paid, Google acts as the processor of the personal data processed in the service. The data processing terms in these products are already available for your acceptance (Admin pages → Account settings). If you are a customer in the EEA Google Analytics, data processing will soon be included in your terms. Non-EEA GA customers and all GA 360 customers can accept terms within the GA.
|Changes in products
|In order to comply with the General Data Protection (GDPR) Regulation and in order to support your compliance, we do the following:
|Find out more
|You can refer to address privacy.google.com/businessesto learn more about Google's data privacy policies and approach, and read them terms of data processing And them conditions of the controller.
|If you have questions about this update, please do not hesitate to contact your account team or contact us through our Help Center. We will continue to communicate further information about our plans in the coming weeks.
The Google Team