Google is launching this week a pilot program to stop emails from political campaigns from ending up in spam folders.
Google asked the Federal Election Commission in June whether a program that would allow email campaigns to bypass spam filters by giving users the option to move them to spam first would be legal under anti-spam laws. campaign finance.
Despite hundreds of negative comments submitted to the FEC against the proposal, the FEC approved the program in August. Eligible committees, which comply with security requirements and best practices as outlined by Google, can now register to participate.
Google has been criticized in the past for its algorithms targeting conservative content on its services and for its Gmail service filtering out more Republicans in spam.
The above conclusion is based in part on a study from North Carolina State University, although its authors report that the research has been misinterpreted.
"We expect to start the pilot program with a small number of campaigns from both parties and will test whether these changes improve the user experience and provide more certainty to senders during this election season," said Jose Castaneda, a spokesman of Google, in axes
“We will continue to listen and respond to feedback as the pilot progresses. During the pilot program, users will be in control through a more prominent unsubscribe button."