Η Google announced today that he acquired her Spider.io, μια εταιρεία ασφαλείας με έδρα το Λονδίνο που καταπολεμά τις διαδικτυακές απάτες στα networks advertisements. Terms of the deal were not disclosed, although Google said they will use its tracking system service for her improvement projectionof their advertisements.
"With Spider.io in our products, we can upgrade our efforts to eliminate malware and improve our entire digital ecosystem." said Neal Mohan, its vice president Google display advertising.
Online ad fraud is a huge one problem, for which advertisers pay for impressions and clicks on the Web that actually come from bots. Therefore, advertisers pay large sums of money for impressions that do not bring new customers.
With Spider.io, Google hopes to improve the accuracy of the information and give advertisers a clearer, clearer picture of how their campaigns are going and that the results they receive come from people rather than from bots.
