Google, the world's largest ad serving company, will soon begin blocking ads.
Eventually it will happen: On February 15, 2018, the Browser Google Chrome will start blocking some ads, regardless of whether you have a separate adblocker installed.
This means Google, the largest web advertising agency, will decide which ads you can see and will not be blocked in your browser. 
Are we happy or worried about Google's upcoming move?
Google is not going to block all ads, but only those that are on sites that "violate" the standards.
In a post on the company's blog announcing the change, Google said it would block all ads on sites that violate the standards set by the Best Ad Group or Coalition for Better Ads. The coalition is made up of technology companies such as Google, Microsoft and Facebook, along with some media such as the Washington Post and Reuters. Together, they have created a list of ad types that they consider unacceptable. Guilty? popups, video ads that automatically play video and audio, and more.
Yes, we agree, these ads are not acceptable to the public as they make web browsing much more difficult.
Starting February 15th, the desktop and mobile versions of Google Chrome will begin blocking all such ads on any website on uses. Let's mention that Chrome is used by 60% of web users today.
But there is also a potential downside. Google, the world's largest advertising company, will block ads and control the behavior of non-Google websites. Or does everything belong to her after all? Anyway, once again we can realize the excessive power of Google.
This, of course, is not unprecedented
This is not the first time this has happened. Major technology companies have changed everything with browsers they have for the public with very positive results.
Apple, for example, never supported Adobe's Flash technology on its devices, a decision that yielded a much stronger Internet with the HTML5 technology we all enjoy today.
The early blocks that appeared in Mozilla Firefox and the Internet Explore, arguably hurt media revenue in the early 2000s, but they made the web less stressful (popups were a lot more common back then).
Google has acted similarly in the past. Chrome has already blocked automatic audio ads, for example, and has turned off Flash by default.
So the upcoming Chrome ad blocking could be a simple tweak that aims to improve the web for the end user.
But is that the only reason Google does?
Google is one of the companies that offer everything or almost everything for free. Chrome and Android, for example, are freely available to anyone who wants it.
But Google is a philanthropist. There are too many publications on the web that claim that everything that Google does is motivated by expansionism, the collection of all information, and ultimately the absolute dominance of the company. Of course for speculative purposes.
The software Google's is extremely popular, but it doesn't offer money. Google essentially has one revenue stream: the almost absolute prevalence in online advertising.
Any ad blocking software, such as Adblock Plus and uBlock Origin, directly threatens the company's revenue. Any user who installs an ad blocker cuts revenue from the company. So Google thought to block annoying ads that make the web awful, and create the desire to use an ad blocker.
Google with this change will decide and exclude all ads on any illegal site. This may be beneficial to consumers in the short term, but who puts the limits on Google to not later exploit this extra power?
Upcoming ad blocking by Chrome allows Google to intervene and control anyone online competitor. Too much;
Just give it some time…
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