GDPR and Google follow-up: The General Data Protection Regulation (GDPR) is the new one law about protection data of the European Union, which has entered into force since May 25, 2018.
Prior to this date, all companies operating in the EU, updated their policies and the content of the user consent request. So Google announced new policies for users of its services in the European Economic Area (EEA).
The company clarified today that the legislation requires the explicit consent of users for the use of the different cookies it uses to collect, share and use personal data for the purpose of personalizing advertisements.
Google has made public the advertising options (described below) for users of its EEA services. Let's look at the different already advertising:
Google: Personalized Ads
Google may continue to display both personalized and non-personalized ads to users in the EEA.
With the personalized ads users are approached based on their interests, demographicsgraphics elements and other criteria. Ad technology providers may collect, receive and use personal data of users with personalized ads.
Google: Non-personalized ads
The projection non-personalized ads is done by using information based on the environment and not on the previous behavior of users. Although these ads do not use the same cookie used to personalize ads, they do use a different type of cookie to allow frequency and aggregate ad reporting, as well as to deal with fraud and abuse. Therefore, user consent is again required for the use of cookies for all the reasons above.
So from today all pages can choose what kind of ads to serve. At iGuRu.gr, of course, we chose non-personalized ads, which according to the company's statements, collect less data. Nevertheless, you should know that by using the webσελίδαYou accept them too new terms service provider.
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