When Google honored African-American author Zora Neale Hurston with a custom logo – or as we know it, a Google Doodle – in by clicking here of earlier this month, the company received rave reviews.
Η Times and Los Angeles Times published the praises, stating: “It is worth noting her tribute Google of Hurston, who was a groundbreaking novelist, a champion of black popular culture, and a daring anthropological scholar," wrote Daphne A. Brooks, professor of English at University of Princeton.
But it has it Google the right to post souvenirs doodles for such prominent artists? We would like to see companies like this McDonald to use his photographs Martin Luther King for selling hamburgers or Coca-Cola to feature Mohandas Gandhi on a soda can? Why should it be any different when a company technologyDoes she use Hurston?
Google launched Doodling 1999, displaying on its website some of the world's greatest personalities. From time to time he has shown us Gandhi, MLK and others. Just like the Postal Service of USA that issues stamps with famous people, Google decides what is worthy of tribute and what is not.
Is it time for the company to stop using large political and cultural elements in its logos?
Remember: H Google has been legally involved in privacy breaches around the world. It is worth mentioning the publications that want the close cooperation of the company with the National Security Service for the invasion of the privacy of the Americans and not only. And while the protests continue, Google is portraying people who fought for freedom and personal freedoms as role models. After Doodles, the company continues to record our privacy by incorporating in its quests and brand, historically great personalities.
Every brand should know its position and its limits. But Google seems to have its own limits and tries to make people respect them. The fines it has already paid, and its ongoing violations prove that the company does not "listen" to anyone and faithfully follows its action plan.
